As a little girl growing up in Cincinnati, Loren North couldn’t get to sleep at night without her cassette player turned on. Now based in Los Angeles, the 23-year-old singer/songwriter has channeled that lifelong love of music into her own style of indie pop.
A multi-instrumentalist and vocalist, North grew up singing in the church, exploring a variety of genres, perfecting folk harmonies, creating unique arrangements of mainstream hits (see Drake’s “Controlla” cover on her YouTube channel) and singing backup for artists like Olivia Holt before eventually settling into the lushly textured and sweetly soulful pop that she inhabits today. The 23-year-old creates quiet but intensely emotional music that belies its simple electronic base, drawing similarities – according to Spotify- to LÉON, Vérité and Ella Vos.
Since releasing her debut EP “Starlight” in 2016, Loren has been on the fast track with her single “Feel It Out” reaching #7 on the Spotify Viral Global Charts. See what EARMILK had to say: https://earmilk.com/2016/08/23/listen-to-cool-new-pop-favorite-feel-it-out-by-loren-north-premiere/. Hillydilly and many other well recognized music outlets featured the “Starlight” EP and recognized Loren as “one of the up and coming artists to keep an eye on”. Loren’s hit “Feel It Out” is also featured on Connor Franta’s Common Culture Series Seven album as of one of his favorite up and coming artists. North states, “I started out thinking I wanted to be a folk artist, sitting in my room writing with my acoustic guitar, but as I got more into pop music & collaborating, I fell in love with the way I could write catchy melodies with real weight behind them.”
In 2017, North continued her momentum with the release of original singles “Never Coming Back” and “Bad Timing”. See what Bable Music said: https://www.baeblemusic.com/musicblog/8-1-2017/song-of-the-day-never-coming-back-by-loren-north.html. In addition, North has performed at some of Los Angeles’ most desirable hot spots for “Live Pop” venues like Hotel Café and The Peppermint Club. Loren’s music has also been recognized and used in film and TV with her original song “Backward/Forward” playing on MTV’s Siesta Key and “Lovely to Love You” airing in Hallmark Channel’s “Winter Dream”.
Aside from music, Loren loves spending time with family & friends, exploring all the beauty of Los Angeles & surrounding areas. From frequenting vintage shops to frolicking on the beach, she is always up for an adventure. She is truly an ‘old soul’, which is heard in her voice & captured visually in her aesthetic. In her free time, she also enjoys frequenting local concerts, photography, snuggling with her dog, Duffy, baking cookies & knitting. North has a genuine love for people and a passion for missions. She has traveled as far away as Africa, but has also served her own community. In her music, she ultimately aims to infuse each and every song with a certain deeper purpose.